What is content marketing and why do it?
Content marketing is the practice of marketing a company's products and services through content that audiences consume on social media, blogs, websites, or other channels. It can also be used for lead generation. This type of marketing provides information about your product or service to attract customers and get them interested in buying your product. The content needs to be relevant to the target audience to be successful; this might include customer testimonials, industry news, blog posts from experts within the field you are selling in, etc.
The goal of content marketing is to attract, engage and convert customers. This is important because it leads to more sales and ensures that your company is continuously reinforced within the minds of your customers. Once the customer is engaged, you can then send them offers based on their value set or interest set, which fosters trust and loyalty.
For example, a car manufacturer might create educational content about different types of engines in new cars or how to maintain older cars, as well as news articles about new car innovations that are relevant to its target audience (e.g., young parents).
All businesses should be creating content to promote themselves. You will find that you not only get more exposure online, but you will also build a lot of trust with clients. You should aim to publish one piece of content per week. This can be done by updating your company blog with company news and adding articles to your social media platforms. Even if it's just a few sentences about what your business has been up to lately, this is an effective way to engage clients and allow them insight into your brand that they might not know about otherwise. A good example of this is the blog Buffer. It is a social media scheduling tool that has been consistently updated since its creation in 2011.
News syndication can increase your company's exposure in several ways. First of all, it will increase traffic to your website and this means that in turn, it will help you increase sales. Secondly, when you publish news articles on other websites, this allows you to get your content seen by the visitors on these sites as well as build more trust with them. Thirdly, making it easy for people to find product information on different sites makes it easier for them to buy from you and hence increases sales.
For example, if you create an article on your new product and publish it on a relevant blog, then this article would be syndicated across that blog's other platforms. In addition to expanding your exposure, news syndication will also help you increase your online sales.
Finally, news syndication is great because it allows you to drive more traffic from different sites with one article as opposed to driving traffic from one site with multiple articles. This makes it easier for you to reach your target audiences and hence increase awareness.
One way that news syndication can help businesses get more exposure online is by increasing trust within the target audience.