Press releases are a great way to boost your company's online presence in a big way. They can be used as an easily digestible article for your site and make it more search engine-friendly. As well, they'll help readers find out about the latest news and events that have happened in your business, which can sometimes increase online visibility and traffic.
But before you send off any press releases, it's important to understand the importance of reaching out to the media with company news. Press releases might be able to help with search engine optimization, but only if they're written correctly — avoid sending off poorly formatted or irrelevant press release content that won't generate interest among people searching for similar topics on Google.
Here are some tips and guidelines for writing a successful press release:
• Make it interesting. Think about what you want your press release to achieve, and how you can achieve it by writing a topic that's relevant to the media and will attract their readers. Creating something interesting also makes it more of an incentive for people to read it, so write with that in mind.
• Formatting. The basics of formatting press releases consist of sentences, bullet points, and headlines. If you're submitting a company-wide news article or breaking news story, stick to the basics of bullet points and headlines; if you're sending copies to specific media outlets, use the style they prefer.
• Contact information. Make sure you include the contact information of your company (address, phone number, email address). Also, include a link to an online media kit with more information about your company.
• Insightful facts. Include some relevant facts — such as statistics or numbers — that will give readers something they can relate to. You should also provide a short introduction or summary of what's in the press release, so people can get an idea of what you're writing about right away. You're trying to catch readers' attention, but at the same time, you don't want to bore them because it's all irrelevant information.
• Avoid hype. You want people to read something, but at the same time, you don't want them to be disappointed or feel as if they've wasted their time after reading it — hype is a great way to do that.
• Repetition. A press release should not be a collection of random information; it should have a main focus and stick with it. Keep the message consistent throughout the document, and avoid unnecessary details that aren't relevant to your company's news story or latest event.
Online submission tips
Don't forget to submit a press release via the submission form on news websites. If you aren't sure how to add your press release, ask the site manager or webmaster on the company's news website or social media page, as they can probably answer your questions and direct you to the right place.
Don't send only one press release — send multiple copies via multiple channels (email and attachments). Doing this will make it possible for journalists to choose which articles they want to cover and where readers can find them. Also, if your news story is a breaking one that involves people who use smartphones (such as celebrities) then make sure to include their contact information in the body of the press release.
Your press release content is an important part of your online visibility. Putting time and effort into writing a quality press release that'll catch people's attention can help you with search engine optimization and increase readership. Just don't forget that search engines give preferential treatment to well-written content, so make sure you put the time and effort into creating something that'll draw readers in.
News writing is an interesting part of marketing, and if done correctly can help generate interest in your company among potential clients or customers. With the right information, you can successfully generate traffic and leads using press releases and news publishing. Be sure to keep track of your progress by measuring traffic statistics for your website regularly — free tools like Google Analytics are great for this purpose.